Duration: 10 Weeks
Credits: 6 Credits (210 Clock Hours)
Marketing is critical to any business venture. Marketing is an exciting and dynamic subject. This module approaches marketing as an integrated set of tasks and functions, built on a solid set of foundations. Marketing skills are not presented as independent functions, but as a set of proficiencies and knowledge combined with economics, finance and career planning. Students learn how to create strategic plans and how the different skill sets of marketing interface with each other. This is marketing in the real world: integrated, strategic and always changing. Specific topic covered include: marketing basics, e-marketing, the impact of marketing on society, marketing economics, marketing research, product development, advertising, price-setting, communication, risk-management, customer relations and competition among many others. An essential course for an aspiring business professional.
Earn Your Certificate Online
Upon completion of this individual course, students will be awarded a certificate from the The Washington Online Learning Institute.
Certification from the accredited Washington Online Learning Institute will signify the student's achievement in both knowledge and competence.
This certificate is valid in all 50 States.
Course Format: Instructor Led Online Course
Students are required to complete weekly reading assignments both from the textbook and other supplemental materials. Students must also participate in discussions with the course instructor and fellow students. Discussion forums are provided in the WOLI online classroom.
Online tests are conducted at the end of each course.
Students are not required to attend any scheduled class meetings. Log in at your convenience to attend school.
Washington Online Undergraduate Business Certificate Programs
If you’re interested in a career in business, enrolling in a Business Undergraduate Certificate Program online could be a great way to prepare for a new career or a promotion are your current job.
Gaining a basic understanding of the business world and working knowledge of important subjects, including marketing, ethics, accounting, business law, economics and finance, you will be well on your way to achieving your career goals.
When you enroll in the Washington Online Undergraduate Certificate Program in Business you will get access to flexible, affordable, high quality, college-level courses available on your terms. Upon graduation, you’ll have the working knowledge needed to progress in a specialized career in business.
Washington Online Undergraduate Certificates in Business Specializations
Under Certificate in Finance
Under Certificate in Business Under Management & Leadership
Under Certificate in Accounting
Under Certificate in Business Law
Under Certificate in Marketing
Under Certificate in Economics
What you get
-Online digital textbook access and comprehensive online resources and assessments
-Access to highly qualified instructors that are experts in the field
-Freedom to complete courses at your own speed in a self-paced learning format
-Personalized career counseling
Businesses need qualified managers who have the skills to oversee a range of different business processes. From 2016 to 2026, the U.S. Department of Labor expects an above-average job growth rate of 10% for administrative services managers, and a median salary of $90,050*.
Washington Online is fully accredited by the Middle States Association (MSA) CESS, and recognized by the US Department of Education and CHEA.
Enroll Today to Advance your Career.
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Washington Online Learning Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning