BUS-102: Marketing

Duration: 10 Weeks
Credits: 6 Credits (210 Clock Hours)



Marketing is critical to any business venture. Marketing is an exciting and dynamic subject. This module approaches marketing as an integrated set of tasks and functions, built on a solid set of foundations. Marketing skills are not presented as independent functions, but as a set of proficiencies and knowledge combined with economics, finance and career planning. Students learn how to create strategic plans and how the different skill sets of marketing interface with each other. This is marketing in the real world: integrated, strategic and always changing. Specific topic covered include: marketing basics, e-marketing, the impact of marketing on society, marketing economics, marketing research, product development, advertising, price-setting, communication, risk-management, customer relations and competition among many others. An essential course for an aspiring business professional.

Course Syllabus (click to view)


Earn Your Certificate Online

Upon completion of this individual course, students will be awarded a certificate from the The Washington Online Learning Institute.

Certification from the accredited Washington Online Learning Institute will signify the student's achievement in both knowledge and competence.

This certificate is valid in all 50 States.


Course Format: Instructor Led Online Course

Students are required to complete weekly reading assignments both from the textbook and other supplemental materials. Students must also participate in discussions with the course instructor and fellow students. Discussion forums are provided in the WOLI online classroom.

Online tests are conducted at the end of each course.

Students are not required to attend any scheduled class meetings. Log in at your convenience to attend school.


Fully Accredited Online School

WOLI is fully accredited by the Middle States Association (MSA) Commission on Secondary Schools, one of the most prestigious accrediting agencies in the United States.